Day 24: A Crisis Moment

Hey everybody.  It's penultimate day as one of my favorite professors used to say.

Today, as I do every year, we're going to watch Sir Ken Robinson’s TED talk.  He's a knight, so you'd better listen to him.

But, I want to talk about why we’re here.  What are you doing here?  And you're not here with me, especially since we're in this virtual class, but you are at Clemson.  Why?  You're going to spend nearly 100,000 dollars and 4 years (or 5 like I did) to get a degree.  Then what?  This is one interesting thing that you can do with 100,000 dollars and four years of your time, but you could do lots of interesting things, you could build an orphanage in Uganda, you could start your own business, you could do lots of things.  Now, I haven't had a student drop out of school yet, but school as a concept has been limiting to a lot of folks.  You're here to pay to learn something.  And that's fine.  I just want to make sure you're doing what you want to be doing.  It's good to question this investment, and ask yourself what you think you're doing here.  College isn't for everybody; our culture just thrusts people into it after high school so that...



Well, let's listen to Sir Ken.

 

Interesting, right?  My good friend Mark Twain is known for having said: "Never let school get in the way of your education."  I heartily endorse that message.  This time is for you.  Use it.

So, today your daily assignment is for you.

Write a letter to yourself.  Handwrite it.  Don't post it to your blog.  This is for you and you alone.

Tell yourself what you're doing here at Clemson, spending this money, and this time.  Take a minute and seal it up.  Put it someplace safe--your sock drawer.  And when you graduate, whenever that is, take it out and read it.  Remember what your doing and why you're doing it.  

Otherwise, finish up your multimedia assignments in your groups!  They're due on Tuesday along with your two page reflection papers on the projects.  
I suspect that you'll let us know a trailhead someway... somehow...

Day 23...

Today... just work on your stuff.  You know what you've got to do.  E-mail me if your group is having any trouble.  I'll keep checking in on your public Google documents.

A great quotation

“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”


-Henry Jenkins

Day 22: More with Multimedia

Today, I just wanted to share a couple more examples to inspire you.


I love this example, because it deals with an issue using a particular medium, which is closely related.  It's clever, and the concept is simple; although, it wouldn't be simple to make necessarily.  It's a video that basically uses a poem, and some text, and some images in interesting ways.  



Television is a drug. from Beth Fulton on Vimeo.

Another example is the current Honda Civic viral marketing online digital scavenger hunt, which you can find here:  http://apps.facebook.com/supercivicquest/.  It starts with a Facebook page, which is actually fairly simple to make.  Check that option out here: www.facebook.com/pages/create.php.  If you play it all the way through, you could win a car!

Heck, some sixth graders made this an alternate reality game: http://juliemcleod.org/1destination/index.htm.  If sixth graders can do this, you can do this.


Here is a run down of the elaborate Dark Knight viral game/scavenger hunt where The Joker even asked the participants to purchase cakes with cell phones baked in them hidden around the country...


Or this crazy site--http://www.scariestthingieversaw.com--that was developed for the Super 8 film.


These are rabbit holes into really wonderful and complex worlds that do something to us.  Why is it that a secret is so persuasive?


Media are amazingly powerful rhetorical tools.  Use them well!

Your Daily Assignment:


Keep working on those projects.  Tuesday is our last day of class.  They'll be due on Tuesday at midnight, which will be here before you know it!


Finish up your own little minimovies for tomorrow, and they aren't due until midnight.  

Day 21: Digital Resources and Copyright

In chapters 7 and 12 in your Envision in Depth books, there is a healthy discussion of copyright issues.  You know by now that you can't just borrow someone else's work without asking for it or without citing them.  This is also true with digital works, but there are places where you can borrow images, sounds, and videos online.  You might want to use these freely available sources instead of going out and taking some pictures of your own with a camera; though I'd encourage you to do that too!


You can look for freely available works using Google, if you specify a labeled for reuse license in the advanced search.


You can also search at a site called CreativeCommons.org.  They're a great organization that has pursued creating special copyrights for digital materials since they're shared so much more freely.  Whatever you make, you automatically own, but some people may want to share their work with others.  Here's a fair overview.  But you may want to check out that site for images, audio, or whatnot for your alternate reality games.

Another good resource for free digital materials is Archive.org.  They have old movies and such, which is where I got the old Nazi footage and the educational audio for The Gradgrind Society video.  So, you may want to look there too.  Also, now, the Youtube.com/editor allows you to search for videos licensed under the Creative Commons attribution that you could remix into something new.  


Remix is a new culture of possibilities.  We remix all the time.  Even your essays remix other writers' ideas.  Heck, Disney is the worst for copyright protection--don't borrow their stuff--but they've remixed old ideas as well.  Hip Hop uses remix.  And viral videos remix memes that create funny, or interesting, or new ideas.  

Lawrence Lessig is famous for talking about remix and shared culture and has a book called  Free Culture that's really interesting.  Here he is at the TED conference (which stands for Technology, Education, and Design), where they get the best speakers from around the world to talk about really interesting ideas.  You can check out more talks at ted.com.









So, try to be creative with your projects and generate your own work, but borrow when you need to or when it makes sense.


Your Daily Assignment:


First and foremost, you should be working with your groups on your multimedia projects!  Time flies.  I hope you're enjoying this project.  I'm really looking forward to seeing what each group comes up with!


But also, I'd like each of you to post a video on your blogs describing your writing process.  You can use iMovie, or Windows Movie Maker, or just the Youtube editor and webcam capture.  Most people then host their videos on youtube.com or vimeo.com and post the links or embed them into their blogs.  It doesn't have to be long; 30 seconds is fine.  I'd just like each of you to think about what your writing process was like and compare it to something else.  I'll actually give you two days to finish this since technology can be a little tricky, so have it posted by anytime on Thursday.  This gives everybody in the class a chance to at least play with video.  Here are a couple examples you can see here, here, and here.

Day 20: The Final Countdown.

Now that all of you are finished (or almost finished) with your writing, you'll probably appreciate this:

Now, without further ado, I want to give you your final major project for this class!

THE ULTRA MEGA MULTIMEDIA PROJECT

This is a group project, so I've taken the liberty of dividing you up into four teams, and I've already created a collaborative space for you to start working.  Get each other's e-mails, phone numbers, etc.  If you want to meet in real life, great.  If not, great.  But this is a group project, and here are the groups:

Blue Team

Ben Love

Chasity Dills

Patrick Andrews

teamspace: https://docs.google.com/document/d/1epAtKDWAL1EMbwicwPcmd8bkjIGISp8_IbKOJPAiFT0/edit?hl=en_US

Black Team

Dorothy Grover

Brandon Burkholder

Bamidele Benson

teamspace:

https://docs.google.com/document/d/1x9-ZEe7pZ8O_e2K7LKXJNBGtON8bHf__-D4oeRcTU4k/edit?hl=en_US

Red Team

Mario Marshall

Katie Lanza

Ramy Ismail

teamspace:

https://docs.google.com/document/d/1IEE0XugG0xb7lVE0VB_ZH2YwRgxpNKhSJaCS4JPASz4/edit?hl=en_US

Green Team

Abbi Randolph

Ryan Nutt

Steven Knauf

teamspace:

https://docs.google.com/document/d/12JIgtutjpfI4hRjyPec7kDo5LlOqKkZuhUYK8Z1m5es/edit?hl=en_US

This assignment requires students to collaborate in groups of about 3 people and develop an extended argument using multimedia composition strategies.  The argument should deal with an issue that is usually ignored by our culture, such as environmentalism, health, or depression.  Wake us up.

You are going to create something related to a genre known as alternate reality gaming, or chaotic fiction, viral marketing, or transmedia storytelling.  This beast goes by many names.

The Wikipedia article for alternate reality games might be helpful, or it might be confusing and overwhelming…http://en.wikipedia.org/wiki/Alternate_reality_game.  And this article actually is an all right overview:  http://net.educause.edu/ir/library/pdf/ELI7045.pdf.   

And a quick overview of how the genre works in general can be found here:  http://www.giantmice.com/features/arg-quickstart/

In your groups, you will create a fictional narrative to address a real issue.  It works, essentially, like a digital scavenger hunt, where one clue leads to the next.  You have to create the nodes, or clues, and lead your audience from one to the next.  Your own game projects need to include 5 nodes or five places that lead from one to another.

Here is an example project that creates a fictional world dealing with the No Child Left Behind policy:  thegradgrindsociety.com.  The creators of Halo, Lost, The Dark Knight, and BMW have made time-based examples.  I made this example because there wasn’t that great of a permanent example out there in the world already, but I know that you can do even better! 

Business cards, labeled with the website, were left in business journals and other clever places to lead people to the trailhead, the website.

I’m giving this away, but essentially this is how The Gradgrind Society game works.  You still might want to play through it though to get a feel for it.  

**** Don't read below if you want to play through the game without knowing what happens first.*** 

Okay, so, the business card led to the website.  The website (thegradgrindsociety.com) used an old Nazi video borrowed from archive.org and audio from another educational video there put together with Windows Movie Maker, along with an e-mail, and a phone number set up using Google Voice.  The e-mail auto-replies and also forwards to aletheia.imir@gmail.com, which also aut0-replies using gmail’s vacation settings.  The e-mail from Aletheia--which is Greek for truth--sends you to Twitter account and a document hidden on an account at Dropbox.com.  The document sends you to a Flickr feed which is the end of the hunt.  

You will have several self-determined qualities to your final projects, but all of you must use the following components which can be split up among your group members:

·       A Video: (I know, you’re totally freaking out right now, but it doesn’t have to be long or complicated.) 

You can use iMovie if you’re a Mac person, Windows Movie Maker if you’re a PC person, or you can capture video with Picassa which is free software, or even using your laptop’s webcam through Youtube here:  http://www.youtube.com/my_webcam.  You can also edit video with Youtube here:  http://www.youtube.com/editor. 

·       A Social Media site, such as Facebook, YouTube, Twitter, Tumblr, Flickr, or whatever else…

·       A Document Design: A pdf, Word document, Google document, or something else.

·       Some form of website, which might be a blog, which you’re familiar with already.  You can also create free websites at wordpress.com, wix.com, moonfruit.com, yola.com, webs.com, weebly.com, and sites.google.com, as well as other places.

·       An e-mail account set up especially for this project.

I actually don’t care if you follow my format from The Gradgrind Society by replacing the content with your own.  Just make some interesting scavenger hunts; you’ve got a week!

Think about what you care about.  Then, think about what resources your group has and go from there. 

Each student will write his or her own report detailing your project’s rationale and process, which should accompany the final product and will be due to me on midnight on the last day of class.  Tell me what you did, why you did it, and how it was working in a group.  This is also a place to tell me if one of your group members was a slacker.  The report should be about 2 pages and does not have to be MLA formatted this time.  Use whatever fonts you want!

The project will be shared with the class on the last day of our course. 

And finally, have fun with this project!  That’s always a goal of your education.

Finally, I’ll close with two quotations from guys who led the way with digital media as a means of communication…

"A new form of 'politics' is emerging, and in ways we haven't yet noticed. The living room has become a voting booth. Participation via television in Freedom Marches, in war, revolution, pollution, and other events is changing everything."

-Marshall McLuhan, the patron saint of Wired magazine

“When people talk to me about the digital divide, I think of it not being so much about who has access to what technology as about who knows how to create and express themselves in the new language of the screen. If students aren't taught the language of sound and images, shouldn't they be considered as illiterate as if they left college without being able to read and write?”
-George Lucas, the creator of Star Wars

Grammar Review:  Grammar is for losers.  (This is a joke and should not be taken otherwise... If I see a comma splice in your final report, you will fail this course... This is also a joke and should be taken otherwise... but seriously... no comma splices please.)

Your Daily Assignment:

Group up and get started on this project!  We've only got about a week to finish it!